PRIVACY POLICY.

Effective date: October 1, 2025

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New England Hockey Group LLC ("New England Hockey Group," "we," "us," or "our") operates the New England States Rivalry Challenge ("NESRC") and the website www.nerivalry.com (the "Site"). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. By using the Site or submitting information to us, you agree to this Privacy Policy.

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1. INFORMATION WE COLLECT

Information you give us. We collect information you submit through our forms, registration, email or other communications, including:

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• Player inquiries and registration: the player's name, birth date, position, current team and the state team of interest, plus the parent or guardian's name, email address and phone number.

• Partnership and photographer inquiries: your name, business name, email address, phone number, website or social media links, and the details you choose to share.

• Payments: billing details needed to complete a purchase. Payments are processed by our third-party payment providers; we do not store full credit card numbers.

• Messages: anything you include when you email or contact us.

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Information collected automatically. When you visit the Site, our website platform and analytics tools may collect your IP address, browser and device type, pages viewed, and similar usage data through cookies and similar technologies.

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2. CHILDREN'S PRIVACY

NESRC is a youth hockey tournament, so we receive information about players who are minors. That information must be submitted by a parent or legal guardian. The Site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13. If you believe a child under 13 has submitted personal information to us without a parent's consent, contact us at info@nerivalry.com and we will delete it.

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3. HOW WE USE INFORMATION

We use the information we collect to:

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• Review player inquiries, form state teams, and organize divisions, rosters, schedules and games

• Process registrations, payments and refunds

• Communicate with parents, guardians, coaches, partners and photographers about the tournament

• Publish schedules, scores, standings and statistics

• Operate, secure and improve the Site

• Comply with legal obligations and enforce our Terms & Conditions

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4. HOW WE SHARE INFORMATION

We do not sell or rent your personal information. We share it only as follows:

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• Tournament staff: with the General Managers, coaches and staff assigned to a state team, to evaluate players and run the team.

• Event partners: with rinks, officials and event operations staff, only as needed to run the tournament.

• Service providers: with companies that host the Site, process payments, run our forms, send email, and provide scoring and statistics, under terms that limit their use of the information.

• Legal reasons: when required by law, or to protect the safety, rights or property of participants, the public or New England Hockey Group.

• Business transfers: to a successor if New England Hockey Group or the tournament is sold, merged or reorganized.

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5. INFORMATION PUBLISHED ON THE SITE

As part of the tournament, we may publish rosters, schedules, scores, standings and statistics that include a player's first and last name, jersey number, team and state. To request that a player's name be removed from published statistics, email info@nerivalry.com.

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6. PHOTOS AND VIDEO

Games are held in public venues and may be photographed, filmed or live-streamed by us, our photographers, partners, rinks or spectators. We may use photos and video from tournament events on the Site, social media and promotional materials, as described in our Terms & Conditions. To request removal of a specific image of your child from our Site or social media, email info@nerivalry.com with a link to the image and we will review the request promptly. We cannot control images posted by third parties.

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7. EMAIL COMMUNICATIONS

We send emails needed to run the tournament, such as registration confirmations, schedules and updates. With your consent, we may also send news and promotions. You can unsubscribe from promotional emails at any time using the link in the email, but you will still receive tournament emails while you are registered.

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8. COOKIES

The Site uses cookies to keep it working, remember your preferences and understand how visitors use it. You can block or delete cookies in your browser settings, but some features may not work properly.

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9. DATA RETENTION AND SECURITY

We keep personal information only as long as needed for the purposes above, for record-keeping, and to meet legal obligations. We use reasonable safeguards to protect it, but no website, transmission or storage system is completely secure, and we cannot guarantee absolute security.

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10. YOUR CHOICES AND RIGHTS

You may ask us to access, correct or delete personal information we hold about you or your child by emailing info@nerivalry.com. We will respond within a reasonable time and may need to verify your identity. We may keep information we are legally required to retain, or that is needed to resolve disputes or enforce our agreements.

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11. THIRD-PARTY LINKS

The Site may link to websites we do not control, such as scoring platforms, social media and partner websites. We are not responsible for their privacy practices, so please review their policies.

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12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date. Continuing to use the Site after an update means you accept the revised policy.

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13. CONTACT US

New England Hockey Group LLC

info@nerivalry.com